Developed in collaboration with One Medical while part of the Urban Chalet team, the project was part of a fast-paced national rollout of retail clinics across the United States, balancing a consistent brand identity with a strong sense of place.

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Rather than replicating the same concept from one location to another, each clinic began with an understanding of its context, its neighborhood, people, lifestyle, and character. These insights shaped a unique patient experience while maintaining the essence of the One Medical brand.

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In West Hollywood, the design responds to the neighborhood’s eclectic and youthful energy, creating a healthcare environment that feels approachable, contemporary, and deeply connected to its surroundings.